Aaron Block serves as a Venture Principal at IAG Loyalty, leading strategy formulation and execution for new ventures within the Avios ecosystem, focusing on growth and business expansion. As an investor and advisor at Nodes Ventures since 2021, Aaron actively supports pre-seed and seed startups. Experience includes membership on the Advisory Council of Harvard Business Review and a previous role as Head of Digital Strategy at Virgin Media O2, where Aaron managed digital transformation initiatives. Earlier career highlights include project leadership at Boston Consulting Group, a secondment at Investec to aid a FinTech startup, and founding StockFeel, an interactive investment platform. Education encompasses a Master of Commerce from the University of the Witwatersrand and various strategy and innovation certificates from esteemed institutions, including Harvard and London Business School.