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Sarah Dixey is an experienced professional in customer research and insights, currently serving as the Principal at IAG since January 2020. In this role, Sarah delivers customer-led insights utilizing customized online research techniques and has notably increased membership in IAG’s Imagined Better customer community by over 30% within six months. Previous experience includes leading customer experience and insights for various organizations through Sarah Dixey Associates and holding senior positions at NRMA Motoring & Services and Westpac. Sarah's expertise encompasses a wide range of market research methodologies and customer experience design, supported by a strong educational background with an MPhil in Marketing & Product Management from Cranfield University and a BSc (Hons) in Applied Biology from the University of Bradford.