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Neal Richter is an accomplished professional in the field of advertising technology, currently serving as Director of Advertising Science at Amazon DSP since April 2021, where oversight includes a team focused on RTB bidding algorithms across various media. Richter also holds the position of Chairperson at IAB Tech Lab since May 2019, advising on technical standards for real-time advertising, and provides technical advisory services at Spaceback and Cognitiv. Previous roles include Chief Scientist at SpotX, CTO of Rakuten Marketing, and extensive experience as a technical advisor for multiple companies including Metamarkets and nToggle. Richter's educational background encompasses a PhD in Computer Science from Montana State University, alongside advanced certifications from MIT Sloan School of Management and a Master’s degree from Utah State University.