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Connie Lam is an experienced professional with a diverse background in digital advisory, customer engagement, and marketing analytics. Currently serving as a Digital Advisor and Client Journey Consultant at iA Financial Group, Connie has previously held various leadership roles at TD, including AVP positions in Customer Engagement Management, Salesforce Centers of Excellence, and Employee Ideation Programs. Prior experience includes roles such as Marketing Manager for CRM and Marketing Analytics at The Home Depot Canada, and several managerial positions at Allstream, focusing on marketing demand generation, business intelligence, and customer loyalty. Connie began their career as a trade marketing specialist at Clearnet and holds a Bachelor of Arts in Communications Studies with a minor in Psychology from the University of Calgary.