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Vas Bakopoulos serves as the SVP and Head of Insights & Research at MMA Global, leading research initiatives in measurement, cognition in advertising, and programmatic media supply since November 2013. As a frequent speaker at industry events and a contributor to MediaPost and scientific journals, Vas emphasizes the intersection of neuroscience and advertising. At the Advertising Research Foundation, Vas holds the title of VP of Industry Research and co-chairs the Cognition Council, which studies consumer responsiveness across media platforms. Additionally, Vas is a board member at POSSIBLE, involved in brand strategy, and contributes to the I-COM Global Summit Conference Programme. Previous experience includes leadership roles at Digitas and Kantar Consulting, along with co-founding mbriyo. Vas's academic credentials include an MBA from the University of Birmingham and executive education from MIT and UCLA Anderson.