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Dora de Oliveira is a seasoned professional with extensive experience in digital marketing and analytics. Currently serving as the Martech Data Analytics Director at i-Cherry since May 2011, Dora oversees digital transformation strategies while also holding roles as Diretora de Key Accounts and Manager of Digital Strategies, focusing on media, SEO, web analytics, and market trend analysis. Previous positions include Coordenadora de Web Analytics / Business Intelligence, where data analysis and performance assessment were key responsibilities, and Coordenadora de Eventos at Imaginarte Formaturas, responsible for planning and coordinating various events. Dora's career began as an Assistente de Marketing at Nissei and includes significant contributions to online retail marketing strategies while at WB4B/C' Negócios Online. Education credentials include a Bachelor of Technology in Digital Marketing from Universidade Paulista and a forthcoming certification from StartSe.