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Roch Lessard is an experienced professional in the automotive industry with a focus on service operations and digital business development. Currently serving as Manager of Digital Business Development Service Systems at Hyundai Auto Canada Corp. since June 2017, Roch has held various managerial roles, including Service Operations Manager and District Customer Service Manager. Previous experience includes positions such as Fixed Operations Manager at Dixie Mitsubishi and 401 Dixie Mazda, where responsibilities encompassed overseeing service and parts departments, managing budgets, and enhancing customer satisfaction. Roch's extensive career at Mazda Canada Inc. involved multiple leadership roles, including Retail Training Manager and District Parts & Service Manager, emphasizing training program development, compliance audits, and dealer support. Educational background includes attendance at Centennial Regional High School.