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Alex Tokmakchiev is a seasoned UX designer with extensive experience in the gaming and tech industries. Currently serving as Principal UX Designer at Hypixel Studios since May 2022, Alex has progressed through various senior roles within the company. Prior to this, Alex held the position of Lead UI/UX Game Designer at Creative Assembly from February 2020 to May 2022. Alex's career also includes significant contributions as COO(L) and Lead Product Designer at Puzl CowOrKing, and as Lead UI/UX Designer at Puzl - Connecting Businesses to their Customers. Early career experience includes self-employment as a UI/UX Designer and a position at SonicomIT. Alex holds a Computer Graphic 3rd Degree in Computer Graphics from a Private Vocational School for Multimedia Computer Graphic Design & Animation, completed between 2006 and 2011.