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Andrea Couto

Vp, Solutions Engineering & Sales Readiness at Hyphenmark

Andrea Couto has extensive experience in the field of Presales and Solutions Consulting. Andrea currently holds the role of VP, Solutions Engineering & Sales Readiness at Betterworks, where they are responsible for managing the Solution Engineering and Sales Readiness organization. Prior to this, Andrea was a leadership member at PreSales Collective, a group focused on improving innovation in the Presales profession.

Before joining Betterworks, they worked at UKG (Ultimate Kronos Group) as a Sr Director, Solutions Consulting. During their tenure, they formed the Presales operations in North America and built a team, enablement plan, and sales playbook. This included developing tools such as discovery guides, demo stories, demo content, and technical presentations, among others. Andrea also recruited and continuously enabled a growing team in North America.

Earlier in their career, Andrea worked at SuccessFactors, an SAP Company, where they held several roles such as HCM Solutions Director, Manager, and Principal Solution Consultant. Andrea managed a team of PreSales Consultants to support revenue generation and aligned company products to help customers overcome business challenges.

Andrea's work experience also includes their role as a Solution Consultant at PeopleFluent. Andrea joined the company in 1998 and worked there until 2007.

Overall, Andrea Couto has demonstrated their expertise in Presales, Solutions Consulting, team management, enablement, and strategic planning throughout their career.

Andrea Couto pursued their Bachelor of Arts (BA) degree in Business (Marketing) at the University of North Texas from 1993 to 1998.

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