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Flavian is the business head, in charge of strategy, vision and the day-to-day. He brings in 10 years of experience managing a software consultancy business, which he scaled from 0 to a very profitable business, and an unexplained infatuation with how products should look. He's a known Steve Jobs and Jeff Bezos fan-boy, and adamantly insists that everything should look and feel good, and has a mild obsession with customer experience.