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Rosa Maceda is an experienced marketing and communications professional with a proven track record in demand generation and corporate communications. Currently serving as the Regional Demand Generation Channel Manager at Hypertherm Associates since April 2015, Rosa has successfully partnered with various divisions to implement comprehensive Account-Based Marketing strategies and develop joint marketing programs with partners. Previously, as a PR & Corporate Communications Manager at Grupo Industrial Monclova, Rosa crafted corporate communication strategies across 13 companies, and at Praxair, Inc., Rosa enhanced global market reach while promoting diversity initiatives. With a solid educational background including a Master’s in Knowledge Management and a Bachelor’s in Communication from Tecnológico de Monterrey, Rosa combines strategic marketing expertise with a robust understanding of corporate communications.