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Hidde van Hoeven has extensive work experience in sales, marketing, and general management roles. Hidde has worked at Hypertherm since 2005, where they held positions such as Executive Vice President of Sales and Marketing, Global Sales & Marketing Director for Waterjet, and Business Team Leader for Heavy Industrial Plasma Systems. Prior to joining Hypertherm, Hidde worked at Buhrs, where they served as the Marketing Manager for the Mailing Solutions Division and later as the General Manager for Buhrs Asia Pacific. Overall, Hidde's experience spans various industries and regions, showcasing their expertise in global marketing and business development.

Hidde van Hoeven has a strong education background in business administration and management. In 1999, they graduated from Erasmus University Rotterdam with an MSc in Business Administration. Hidde also obtained a Master of Science (MSc) degree in Business Administration and Management from Rotterdam School of Management, Erasmus University during the same period. Hidde further pursued their education in various fields, including marketing strategy at The Tuck School of Business at Dartmouth in 2006, leading the effective sales force at INSEAD in 2006, and managing distribution channels at Northwestern University - Kellogg School of Management in 2008. In 2013, they completed a certificate program in developing and managing a successful technology and product strategy at MIT Sloan School of Management. More recently, in 2021 and 2022, Hidde participated in the Baldrige Executive Fellows Program at the National Institute of Standards and Technology - United States Department of Commerce, focusing on operational excellence.