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Geoff Heddle is an experienced Chief Digital Officer at Tinka, where the focus is on becoming a leading deferred payments partner in the Netherlands and beyond. Additionally, Geoff serves as the Founder and Fractional Chief Product Officer at Liminal Ventures while previously holding key product leadership positions at CarNext.com and cinch, both aimed at transforming the consumer experience in the used car market in Europe. Earlier roles include positions at BCA Marketplace, Roberts Jackson Solicitors, Zuto.com, and Auto Trader UK, showcasing a robust background in product management and development across various platforms. Geoff's educational credentials include a BA Hons and a PGDip in Music, Performance & Teaching from the Guildhall School of Music & Drama.