Eduardo Martinez is an accomplished professional with extensive experience in commercial excellence and business intelligence, currently serving as Gerente de Excelência Comercial at Hypera since June 2021. In this role, Eduardo leads a team focused on market intelligence, sales productivity, and promotional product strategies for prescription and skincare products. Prior experience includes managerial positions at Dinaco Importação e Comércio and Pierre Fabre Group, where Eduardo developed insights and strategies, coordinated market analyses, and managed business intelligence efforts. Eduardo's educational background includes an MBA in Competitive Intelligence from ESPM and a Bachelor's degree in Statistics from UERJ, further enhancing expertise in data analysis and commercial strategy development.