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Yana Ivanova is an experienced professional in influencer marketing and public relations, currently serving as the Influencer Marketing Team Lead at HypeFactory since June 2020, following roles as Senior Influencer Marketing Manager and Influencer Marketing Manager. Prior to this, Yana worked at PR&Digital agency MARKA in a public relations capacity and served as Project Manager at AGM Group, where project management in social media marketing encompassed various clients and strategic development. Yana began the career as a PR Manager at Resto PR, focusing on partnership development and event management. Educationally, Yana holds a Bachelor's degree in Public Relations, Advertising, and Applied Communication from The Russian Presidential Academy of National Economy and Public Administration (RANEPA).