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Katerina Andreeva is a seasoned professional in influencer marketing with a career spanning several roles at HypeFactory since June 2019, currently serving as Head of Talent Relations. In this position, Katerina develops and executes comprehensive influencer strategies, recruits and manages talent, and negotiates agreements with influencers. Previously, Katerina held roles such as Influencer Marketing Team Lead and Senior Influencer Marketing Manager, focusing on campaign leadership, team development, and building strong relationships with brand clients and key opinion leaders. Earlier experience includes teaching English at Infinitive Language School and holding a Master's degree in English Language and Culture from the University of Eastern Finland, alongside a Bachelor's degree in Linguistics from Peter the Great St. Petersburg Polytechnic University.