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Caroline Lam has a diverse work experience in various industries. Caroline is currently working as the Regional Brand Partnerships Director at HYPEBEAST since 2022. Prior to that, they worked at Mojito Collective Pte Ltd as the Partnerships and Events Director from 2019 to 2022, where they were responsible for special events, marketing, and partnerships. Caroline also worked at Savour as the Head of Partnerships in 2017-2018, where they coordinated and executed brand client campaigns in the Food & Beverage industry. Caroline was the Executive Director at Quintessentially Lifestyle from 2012 to 2017, where they managed daily operations and key corporate accounts. Caroline started their career as the Marketing Manager-Asia at CHRISTOPHER GUY from 2010 to 2012, and prior to that, they worked as a Marketing Manager at Quintessentially Lifestyle from 2007 to 2010, where they handled the marketing and PR for the brand in Singapore. Caroline began their career at Hong Seh Motors Pte Ltd as a Marketing Executive from 2004 to 2007, where they focused on marketing luxury automotive brands.

Caroline Lam has a degree in Marketing from Monash University. In addition to their formal education, they have obtained several certifications from LinkedIn in various areas such as Advanced SEO, Advertising on Facebook, Developing Your Team Members, Advanced Branding, Advanced Content Marketing, Advanced Google Ads, Advanced Google Analytics, Advanced Lead Generation, Advanced Product Marketing, Brand Leadership, CMO Foundations, Content Marketing Distribution Strategy, Content Marketing ROI, Counterintuitive Leadership Strategies, Creating a High-Performance Culture, Critical Thinking for More Effective Communication, Disruptive Branding, Executive Leadership, Leadership Mindsets, and Managing Brand Reputation.