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Jon Filson is a seasoned professional in content marketing and communications, currently serving as the Creative Director of Content Marketing at Hydropool Hot Tubs & Swim Spas since July 2022. In this role, Jon oversees the content marketing strategy for the Canadian division of the global Jacuzzi Group, achieving significant milestones such as over 100 No. 1 Google rankings and a 37% increase in website traffic due to content initiatives. Prior to Hydropool, Jon held senior positions at Extreme Networks, Dialect, Inc., Aurora Cannabis Inc., Enterprise Canada, and the Toronto Star, gaining extensive experience in digital marketing, corporate communications, content strategy, and team leadership. Jon's academic background includes a Bachelor of Arts (Honours) in English and Political Studies from the University of Saskatchewan and a Master of Journalism from Carleton University.