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Sun Choi currently serves as the Team Lead for the Global Strategy Team at HYBE, a position held since April 2022. Prior to this role, Sun Choi was a Consultant at Bain & Company from January 2018 to April 2022, and previously held intern and research assistant roles at the World Food Programme and Bain & Company, respectively. Sun Choi's experience includes designing country reports for over twelve developing nations and co-developing training modules for governments to enhance food and nutrition initiatives. Additionally, Sun Choi has actively contributed to market entry strategies for global IT firms and supported various socio-economic development programs. Sun Choi holds a Bachelor's degree in Business Administration and Management from Korea University, supplemented by studies at the University of Southern California.