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Sam Farrell is a highly skilled professional in digital marketing analytics, currently serving as a Manager at Hyatt Hotels Corporation since July 2022, recognized with the 2023 Commercial Services Award for Experimentation. Prior to this role, Sam held various positions at Initiative, including Associate Director of Business Intelligence & Accountability, where leadership was demonstrated by managing analytics for significant accounts such as Salesforce, and developing custom dashboards to enhance performance. Sam's experience also includes notable roles at Spark Foundry and Mediavest | Spark, focusing on strategic planning, data analysis, and performance marketing for recognized brands. Sam holds a Bachelor’s Degree in Marketing & Management from Indiana University - Kelley School of Business.