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Peter Skelton is an experienced sales and operations leader in the European apparel market, currently serving as Sales Manager Europe at Hurley from 2022 to 2024. Previously, Peter held the position of General Manager Europe at Spyder Active Sports from 2019 to 2022, focusing on brand partnerships and e-commerce launch in the EU. As European Sales Director at Haddad Brands from 2015 to 2018, Peter established the company in Europe and built a sales team to negotiate with major retailers. Prior experience includes European Sales Manager at Quiksilver Europe (2007-2014), General Manager at Quiksilver France (2003-2007), and Chief Operating Officer at Quiksilver Europe (1999-2003). Peter holds an M.B.A. from Esade and a Bachelor's Degree in Business Administration and Management from The Open University Business School.