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Maxwell Xu is a seasoned digital marketing professional with extensive experience in managing and optimizing online marketing campaigns across various industries. Currently serving as a Digital Marketing Manager at HUNTER Digital since January 2019, Maxwell conducts keyword research, handles campaign creation, and oversees performance analytics to exceed client KPI goals. Previous roles include leading a team at NXTFactor, where tailored media strategies were developed, and managing significant media budgets at Greater Than One and R/GA, employing advanced analytical techniques for optimization. Maxwell holds an M.B.A. in Marketing and Business Analytics from Hofstra University and a B.B.A. in Marketing from Hebei Normal University of Science & Technology.