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Jamie Richards is a seasoned professional with extensive experience in commercial leadership and business development. Currently serving as the Head of Commercial at Forest since July 2023, Jamie previously founded SO1O in July 2022. Jamie's earlier roles include Head of Pommery Lumiére and Senior International Business Development Manager at VRANKEN-POMMERY MONOPOLE from April 2013 to June 2022, and Business Development Manager at Diageo from October 2010 to March 2013. Jamie also held key positions such as Special Projects Manager at Yas Marina Circuit and Sponsorship Sales Manager at Aston Martin Racing Limited. Jamie holds a Bachelor's degree in Media from the University of the West of England.