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The User Experience Design and Research team at Human Factors International focuses on creating intuitive and engaging user experiences by conducting in-depth research, usability testing, and iterative design processes. With a diverse group of experts, the team collaborates to develop user-centered solutions, ensuring that products are not only functional but also aesthetically pleasing and tailored to meet the needs of users across various sectors. Their work underpins HFI’s mission to lead in user-centered design and enhance usability in digital products.