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Lucía Romo Alanís is an accomplished academic and professional with extensive experience in higher education and digital marketing. Currently serving as an Adjunct Professor at Hult International Business School and a Professor at EGADE Business School del Tecnológico de Monterrey, Lucía specializes in business development and digital transformation. In addition, Lucía holds the position of Director for Higher Education, Latin America at Cengage Group, where strategic digital marketing initiatives and customer success in the region are key responsibilities. Previous roles include leadership in academic services at Richmond Publishing, teaching and project implementation at Tecnológico de Monterrey, and designing science curricula at Alfa Fundación. Lucía's educational background includes a Master of Education in Science Teaching and a Bachelor of Engineering in Biomedical Engineering from Tecnológico de Monterrey.