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Alishba Niaz is a Digital Marketing Executive at Hul Hub Pakistan since June 2024, with a strong background in marketing across various roles. Prior experience includes Assistant Marketing Manager at Avancera Solution, where Alishba assisted in developing marketing plans and executing campaigns. Positions as Marketing Associate and Marketing Executive involved planning, executing, and tracking multi-channel campaigns, along with market research to identify consumer trends. Alishba gained valuable experience as a Digital Marketing Intern at InertiaSoft and as an SEO Content Writer at Asia Card Clothing, focusing on research and content optimization. Additional roles as Social Media Executive at ExpoBird involved developing strategies to enhance brand awareness and engagement. Alishba holds a Master of Business Administration in Marketing from Karachi University Business School, earned in January 2024.