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Rafael García Roldán is a seasoned professional with expertise in strategic innovation and project management within the gaming and eCommerce sectors. Currently serving as a Senior Strategist in Gaming & Web3 at HUGO BOSS since January 2020, Rafael leads international implementation projects, fosters strategic partnerships, and supports process optimization for global business partners. Previous experience includes lecturing at Duale Hochschule Baden-Württemberg on Strategic Innovation Management and Fundamentals of Market Psychology, and roles in partner management and business development at Häfele GmbH & Co KG and Hafele America. Rafael holds a Master of Arts in Strategic Innovation Management from Pforzheim University and a Bachelor of Arts in Business Studies from Baden-Wuerttemberg Cooperative State University.