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Ana Cerna is a marketing professional with extensive experience in direct response marketing, social media consulting, and strategic planning. Currently a Marketing Specialist at Hughes, Ana oversees marketing initiatives for the US and Puerto Rico. As a Social Media Consultant for the IDB Family Association, Ana provides insights into online engagement strategies, and previously contributed as a Marketing Consultant at the Inter-American Development Bank, where Ana led user studies and communication strategies for the IT department. Ana's earlier roles include Account Executive and Media Planner at DDB, managing portfolios for major brands such as Yamaha and Nestlé, and a Research Analyst at McCann Worldgroup, analyzing market performance metrics. Ana holds an MBA from INCAE Business School and a degree in Marketing and International Business from Universidad Tecnológica Centroamericana.