Natascha Shen is a seasoned business and account director with a strong background in managing high-profile clients across various advertising firms. Currently serving as the Business Director and Group Account Director at Hudson Rouge since September 2019, Natascha previously held positions such as Senior Account Director at McCann Worldgroup for L’Oreal Paris and GTB for Lincoln China. Experience also includes roles at Ogilvy, McCann, Saatchi & Saatchi, Herxun Inc., and PRUSH LAB, showcasing expertise in digital strategic planning, project management, and user experience design. Natascha holds a Master's degree in Interactive Media from the University of the Arts London and a Bachelor's degree in German Language and Literature with a minor in Advertising and Public Relations from Fu Jen Catholic University.