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Samantha Hoover is an accomplished professional with extensive experience in cultural marketing, communications, and operations. Currently serving as Deputy Director of Engagement and Operations at Hudson River Museum since January 2017, Samantha has also held the position of Deputy Director of Advancement, Communications, and Administration. Prior to this role, significant contributions were made at the New York School of Interior Design as Director of External Relations, where initiatives led to a 24% increase in student applications and a #1 ranking for the college's undergraduate program. Samantha's earlier positions include Director of Marketing at ESI Design and Director of Business Development and Marketing at Acoustiguide, demonstrating a strong track record in strategic communications and business development across various cultural institutions. Samantha holds an MA in Art History from Case Western Reserve University and a BA in Psychology from Binghamton University.