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Sophia Bracewell currently serves as the Global Visual Merchandising Director at Huda Beauty since August 2023. Prior to this role, Sophia accrued extensive experience at Shiseido from June 2017 to July 2023, holding various senior visual merchandising manager positions across multiple brands, including NARS, Drunk Elephant, Laura Mercier, and Clé de Peau Beauté. Sophia's career in visual merchandising began at LVMH Perfumes & Cosmetics as a Visual Merchandising Assistant for Givenchy from August 2016 to June 2017. Sophia is a graduate of the Fashion Retail Academy, completing studies from 2015 to 2016.