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Kipp Bodnar is an accomplished marketing professional currently serving as Chief Marketing Officer at HubSpot, where responsibilities include overseeing demand generation and optimizing the marketing funnel through inbound lead generation strategies. Kipp's career at HubSpot began as an Inbound Marketing Strategist, advancing to Director of Marketing, and then to Vice President of Marketing, showcasing expertise in social media, search engine optimization, and email marketing. As an author of "The B2B Social Media Book," Kipp emphasizes actionable social media strategies for B2B marketers. Prior experience includes advisory roles at Simply Measured and positions at Howard, Merrell & Partners, MMI Associates, and Charles Ryan Associates, where Kipp developed and executed innovative marketing approaches. Kipp holds a BA in Journalism from Marshall University, where Kipp also serves as a board member.