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Basha Coleman is an experienced marketing professional with a focus on integrated marketing campaigns and SEO content strategies. As a Principal Marketing Manager at HubSpot, Basha has contributed to various marketing initiatives, including media amplification and SEO optimization. Previous roles include Marketing Strategist in a freelance capacity, Activity Leader at YMCA of Greater Indianapolis, and multiple positions at Givelify, where responsibilities encompassed SEO specialization and content marketing. Basha also held communication leadership roles within Alpha Kappa Psi. Academic qualifications include a Master of Science in Integrated Marketing Communication from Purdue University and a Bachelor of Science in Advertising & Business Administration from the University of Tennessee, Knoxville.