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Dan Smith is a Partner at Headland, a leading corporate reputation consultancy. He is a campaigning specialist and advises global brands, FTSE-listed businesses, NGOs, and charities on all aspects of their communications and reputation. He has devised and delivered campaigns that have resulted in the adoption of free school meals in the UK, secured international commitments from governments to increase their spending on renewable energy R&D, and changed perceptions of arthritis as a public health condition.