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Andrija Stojković is a seasoned design professional with extensive experience in product design and user experience. Currently serving as Principal Product Designer and Design Tech Lead at HTEC Group since August 2016, Andrija also co-leads IxDA Nis in Serbia since June 2017. Previous roles include Senior Designer at Younify D.O.O. and UX/UI design consultant at Gritness. Andrija's career spans positions at Accordia Group LLC and AppModule AG, focusing on graphic, web, application, and GUI design. With a Master's Degree in Design and Applied Arts from the University of Art, Andrija specializes in e-commerce design with an emphasis on consumer psychology.