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Tyler Peterson is a seasoned professional with extensive experience in product management, analytics, and digital marketing, currently serving as Senior Manager of Worldwide Experimentation and Personalization at HP since November 2019. In previous roles, Tyler led product management and analytics teams for HP Consumer Personal Systems, spearheading the transformation from spreadsheet-driven analysis to advanced behavioral analytics. Tyler's career includes significant positions at Micro Focus, SolarWinds, CA Technologies, Hewlett Packard Enterprise, Amazon, Travelers, and IBM, consistently driving growth and strategic initiatives across various business lines. Tyler holds an MBA from Carnegie Mellon University and a Bachelor’s degree in Applied Mathematics from Colorado State University.