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Sof Socratous serves as Vice President and Head of Sales Enablement and Hybrid Work Solutions for Northwest Europe at HP since November 2022. Previously, Sof held the position of Vice President for Northern Europe at Poly, leading efforts to cultivate a high-performance sales culture and expand revenue. As President of Sales and Marketing at Bitnine Global Inc., responsibilities included managing global expansion strategies and EMEA operations. Sof's extensive career at Seagate Technology included various roles, such as Vice President for EMEA and Global Distribution, overseeing sales, marketing, and the development of channel strategies across multiple regions. Early career experience involved roles at Maxtor Europe Limited, Fujitsu, and Xerox, emphasizing sales and marketing competencies. Sof holds a Bachelor of Arts Degree in Business Studies from Middlesex University.