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Elisenda Vives is a seasoned professional with extensive experience in digital and cultural transformation, particularly in large format printing, currently serving as the Manager of Digital and Cultural Transformation for Large Format Printing at HP. Prior to this role, Elisenda held positions as a Contractual Category Service Manager and Digital Knowledge Sponsor at HP. Additionally, Elisenda has a background as a Consultant and Project Manager at Andersen Consulting. Elisenda's educational credentials include attendance at Harvard University in July 2023 and IESE Business School in June 2024.