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Ashish Dhar possesses extensive experience in distribution and channel management, having held significant roles at major companies such as HP and Microsoft Gulf. At HP, Ashish served as Head of Distribution, Channel Manager, and Head of Retail Omni Channel for the Middle East, KSA, and Turkey. Previous experience includes the position of Partner Account Manager at Microsoft Gulf and Business Unit Manager at Redington Value, as well as Sales Manager at Jumbo Electronics Company Limited (LLC). Academic qualifications include an Executive Program in Business Management with a focus on Sales and Marketing from the Indian Institute of Management, Calcutta, and a Bachelor of Engineering in Computer Engineering from Savitribai Phule Pune University.