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Alexander Raychev is an experienced professional in service delivery and account management, currently serving as Service Delivery Manager CEE at HP since February 2024. Prior roles include Key Account Manager D-A-CH at myPOS and Regional Sales Manager at TEODOR Ltd. with a focus on men’s fashion. Previous positions held by Alexander include Regional Manager at KiK Textilien und Non-Food GmbH, Regional Manager DACH at NES - New Energy Systems, and Business Development Sales and Marketing Manager at AXXON BULGARIA LTD. A significant tenure at Kaufland Bulgaria, spanning from 2004 to 2016, involved leadership over sales, marketing, and distribution with notable achievements in advertising sales growth. Alexander holds a Master of Business Administration from the University of National and World Economy and a BA in Economics of Industry from Universität Trier.