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Wenrui Wang is a seasoned professional in brand licensing and IP operations, currently serving as Brand Partnership Manager at HoYoverse since November 2023, overseeing brand partnerships and licensing for popular IPs such as Genshin Impact and Honkai series. Prior experience includes roles in global licensing and merchandise at Garena, and as Head of IP Operation at Yodo1 Games. Wenrui also held positions at Dell Technologies as Gaming Partnership Manager and contributed to the localization of virtual idol project ReVdol! at ÀÖÔªËØ. Early career experience involved market research and data analysis at CocoaChina/Chukong Technologies and internships in data analysis and international business consulting. Wenrui holds a Bachelor of Business Administration in Business Analytics and Information Systems, along with a minor in Asian Languages and Literature from The University of Iowa.