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Naomi Siyu Guo is an experienced professional in gaming community management and digital marketing, currently serving as the Lead Gaming Community Manager for Genshin Impact at HoYoverse since July 2020, where responsibilities include global community management and influencer relations. Prior experience encompasses gaming operations at Tencent and an e-commerce specialist role at Daniel Wellington, focusing on content management and SEO. Additional roles include audience growth intern at Condé Nast International, media researcher at Whistle Sports, and freelance multimedia journalist. Naomi holds a Master's degree in Interactive Journalism from City, University of London, and a Bachelor's degree in Media and Communications from Kingston University, supplemented by an exchange program in Public Relations and Communication at Baldwin Wallace University.