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Hyde Schram currently serves as the Global Business Development and Franchise Planning-Consumer Products at HoYoverse since December 2023. Prior to this, Hyde was a member of the Board of Directors for the Generation Genius Foundation from 2019 to December 2023, focusing on inspiring youth in STEM through free educational resources for underprivileged communities. Hyde also held the position of Head of Global Brand Partnerships at ZAG Entertainment from May 2021 to November 2023, managing partnerships across various sectors and collaborating with major global brands. Between July 2012 and February 2021, Hyde was the Head of Global Marketing Partnerships and Business Development for Consumer Products at ViacomCBS, overseeing multiple well-known media brands and achieving significant growth in international promotions. Hyde's earlier experience includes a role as Executive Director of Global Promotions at The Walt Disney Company, where responsibilities involved pitching major releases to Fortune 500 companies. Hyde holds a Bachelor of Arts in Sociology from California State University, Northridge.