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Charlotte Van Tuyckom is an experienced program manager and researcher with a focus on sport, health, and physical activity. Currently serving as Program Manager at Sportinnovatiecampus and as a lecturer and researcher at HOWEST University of Applied Sciences, Charlotte also holds positions on the Board of Directors for Fros Multisport Vlaanderen and provides strategic advice as an independent expert for the Flemish Sports Council. With a robust academic background including a Ph.D. in Sociology from Ghent University and postgraduate qualifications in digital sport marketing, Charlotte actively engages in projects aimed at increasing physical activity among Gen Z and enhancing health care strategies through evidence-based research.