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Adrian Mooney is a seasoned marketing professional with extensive experience across various industries, including food and beverage, healthcare, and digital marketing. Currently serving as Consultant Marketing Director at Hovis Ltd since June 2023, Adrian is focused on enhancing marketing effectiveness and efficiency through key initiatives such as brand positioning and campaign planning. Previously, Adrian held pivotal roles such as VP of Global Marketing at Scholl, and Marketing Director for Lion’s Craft Beer Portfolio, where strategic insights and consumer engagement were prioritized. Earlier experiences include founding the consultancy Fullstride MARKETING Ltd., interim leadership positions at Tetley and Weetabix, and significant contributions to brands like PepsiCo and pladis Global. Adrian holds a Diploma in Marketing from CIM and a Bachelor's Degree in Marketing, Business Strategy, and Innovation from the University of Greenwich.