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Sjoerd Kruijff is an accomplished executive with extensive experience in commercial strategy and business development across various sectors, including healthcare and technology. Currently serving as Chief Commercial Officer at Hotelchamp since September 2023, Sjoerd is responsible for optimizing the revenue engine and leading the company's growth efforts. Sjoerd's previous roles include Chief Sales & Marketing and Commercial Director at Prolira BV, Business Unit Director at MSD Belgium focusing on primary care, and Assoc. Director of Business Innovations and New Ventures at MSD Nederland. Sjoerd also founded HetHuisartslab.nl and operates as an entrepreneur and director at Beverwijk Skin & Scar Company. Sjoerd holds a Master of Science in Management from Nyenrode Business University and a Bachelor of Health from the Amsterdam University of Applied Sciences.