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James Potter possesses extensive experience in retail management and finance, currently serving as Finance Manager for UK and ROI Retail at Hotel Chocolat since January 2011. Prior roles include District Manager, overseeing 23 stores in South East England, and various managerial positions focusing on store performance, mentoring, and growth initiatives. James has successfully undertaken multiple secondment roles, managing regional operations and international brand expansion in the USA. Earlier career experience includes Store Manager at Vodafone, where James excelled in achieving KPIs and employee engagement, and Department Manager at Sainsbury's, ensuring compliance with health and safety standards. James holds a Bachelor of Applied Science degree in Multimedia Technology from the University of Hertfordshire.