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Simon Edward is a seasoned professional with extensive experience in marketing and business development, serving as a Board Member and Director at South Bank BID Limited since April 2021, focusing on enhancing public services and promoting South Bank as a cultural hub in London. Simon is also an Ambassador for London Tech Week, fostering innovation within the tech community. As an Advisory Board Member at HotTopics.ht, Simon contributes to a global network of C-level executives. Previously, Simon held various senior roles at IBM from October 1988 to October 2023, including Vice President and Chief Marketing Officer for IBM UK and Ireland, where responsibilities encompassed brand strategy, market intelligence, and comprehensive marketing execution. Simon's early career included positions as a Consultant Programmer and Assistant Test Engineer, following a robust academic background in Business Studies and Marketing from Hatfield Polytechnic and Harrow College.