Tijs Kok is a Business Intelligence Specialist at Hot ITem since March 2023, focusing on enhancing the performance of individuals and organizations through data-driven practices. Previously, Tijs held positions such as Jr. Reporting Analyst at VodafoneZiggo, Research Coordinator at Validators, Student Editor at Publistat, Sales Advisor at Productpine, and Data Acquisition at Metrica Sports. Tijs possesses an MSc in Business Administration with a specialization in Digital Business from the University of Amsterdam, along with a Propedeuse in Media and Information and a Bachelor's degree in Work & Organizational Psychology from the same institution. Early education was completed at Het Baken Trinitas Gymnasium, focusing on Economics and Society.