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Jada Pambid is a skilled digital media planner currently employed at Horizon Media, working with the client Lionsgate since January 2023. Jada specializes in creating and presenting media-specific documents, collaborating effectively with key partners during the planning process. Prior to this role, Jada served as an Assistant Media Negotiator at RPA from May 2021 to December 2022, managing multi-million-dollar budgets for clients such as Honda, Acura, and Viking Cruises, while analyzing post-campaign performance to optimize future campaigns. Jada also held the position of Vice President of Marketing and Communications for the LMU International Business Society, where promotional campaigns were executed to increase awareness during its inaugural year. Jada holds a Bachelor of Business Administration in Marketing from Loyola Marymount University, completed in May 2021.